How Banger Brewing went from losing 65% of leads to 312% more bookings
A craft brewery + taproom was managing all event inquiries through email and a shared Google Sheet. Up to 65% of inbound leads received no follow-up within 24 hours. AICOADS built a complete CRM and marketing automation system — from first inquiry to signed contract — in 4 weeks.
Banger Brewing Co.
Craft Brewery · Taproom · Event Venue
No setup fee · Month-to-month
Challenge & Our Solution
Banger Brewing was managing event inquiries, taproom reservations, and corporate bookings entirely through email and a shared Google Sheet. Up to 65% of inbound event leads received no follow-up within 24 hours. Staff spent 3+ hours daily on manual reminders. Revenue was being lost every week to competitors with faster response systems.
AICOADS built a complete CRM and marketing automation system in Go High Level — custom 6-stage pipeline, AI lead scoring, multi-channel SMS + email nurture, automated appointment reminders, and a weekly revenue dashboard. Zero manual follow-up required. First response to every lead within 90 seconds.
What We Built
Six interconnected systems, built and launched in 4 weeks. Every workflow tested before go-live. Staff trained on day of launch.
CRM Pipeline Architecture
Custom 6-stage pipeline in Go High Level. Each stage triggers a specific action — email, SMS, task assignment, or Slack alert to the events manager. Zero manual follow-up required.
AI Lead Scoring
Leads auto-scored 1–10 based on event size, budget field, and source. High-score leads trigger an immediate phone call task for the sales team within 5 minutes.
SMS Automation
Automated SMS sequences for booking confirmations, reminders, and post-event review requests. SMS response rate was 3.4x higher than email alone.
Reporting & Analytics
Weekly automated email report sent to the owner every Monday at 8am — bookings, revenue, lead sources, and conversion rates. Replaced 3 hours of manual reporting.
Staff Workflow Automation
Internal tasks auto-assigned to the right staff member based on event type. Eliminated the daily staff meeting previously needed to distribute new inquiries.
Website Lead Capture
New inquiry form connected directly to CRM. Lead data pre-fills the pipeline card. Instant confirmation email sent to lead while staff gets a Slack notification.
From kickoff to results in 4 weeks.
Audit + CRM strategy. Mapped all existing workflows and lead sources.
Pipeline + automations. All 6 systems built and tested.
Go live + staff training. Full team walkthrough on day of launch.
A/B test + reporting. Continuous optimization. ROI clear in 6 weeks.
In their own words.
"Before AICOADS we were losing bookings we didn't even know about. Now every inquiry gets a response within 3 minutes, our no-show rate is basically zero, and I can see exactly what's happening in the business from my phone. The ROI was clear within 6 weeks."
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